ComboMusic is an international crowdfunding platform for realizing musical projects and supporting artists (singles, albums, music videos, launch performances, etc.). The venture offers solutions for musicians at every stage of their careers, according to a model where fans provide financial backing for artists to perform and publicize their work. The musicians present their work to the audience while it is still in the planning stage, with a video sketch that they produce themselves. The audience then decides whether to fund the project.
The uniqueness of this initiative is that the audience becomes a partner in both production and profits. Once the musicians have raised the required amount, they begin production. After distribution, if there are profits, they are equally divided between the creators and the investors – who are, in fact, the fans. According to this model, even if the musicians are unsuccessful in reaching their fundraising goals, they gain exposure and a direct connection with their audience.
Another funding track is for listeners to support an artist with a fixed monthly amount, receiving VIP services from the musician in return.
ComboMusic is an innovative model which seeks to redefine the crowdfunding model in the music industry, creating a new space of opportunities for independent creators.
Ravid Avital, 50, is a native of Beer Sheva, married and the father of four children. A creative musician, entrepreneur, and technologist who combines music and technology, Ravid is also an electrical and electronics engineer in the field of hardware development. He has been involved in music from a young age, playing in musical ensembles, writing, and composing. When he established his studio, he saw how difficult it was for artists to reach their audience. Thus the ComboMusic venture was born, designed to simplify the process of gaining exposure for artists and to remove barriers in the way, especially at a time when the world has become so global and accessible.
Uzi Katz, also born in Beer Sheva, is 44, married, and the father of 3 children. Uzi is a musician and creator, entrepreneur, electronics and computer engineer. After the army, he worked at a communications company and as a music producer in his home studio at the same time. In 2006, he made a complete career change, becoming a producer and arranger at the ComboMusic recording studio in Beer Sheva, which he owns. He currently produces singles and albums for artists at various stages of their careers, serving as an artistic advisor and mentor to many of them. In recent years, he collaborated with Ravid Avital to develop the ComboMusic initiative.
Target audience: Musicians, creators, and listeners.
Area of activity: All over the country and the world.
