“Embroidered Street” is a placemaking project which takes one of the most common elements of the public space – chain-link fences – and turns it into a tool for meeting and dialogue. 

 

The initiative offers kits of game modules that are based on pixel art. Each kit includes game pieces made from recycled billboards, which can be easily hung on metal fences and later removed from them. The kits can be used to create spaces for play; to forge new relationships among locals; to connect people with their environment; to encourage dialogue and community participation; to make room for diverse cultures; and to bring more color and interest into the public space. 

 

The activities can be used independently, with personal kits tailored to various target audiences, such as kits designed for educational institutions that will include age-appropriate lesson plans; or with “fence workshops” that facilitate audience participation.

 

The fence workshops are suitable for a wide range of ages (children, adolescents, adults, and seniors) and include activities for groups of up to 20 participants. In these workshops, participants can either create various samples by hanging the game pieces according to provided patterns, participate in free-style individual activity, or independently create patterns ahead of time. 

 

In addition to community and business activities, we are planning future collaborations with various artists, who will join us in using the initiative to create a street culture that is increasingly vital to us all, especially in this day and age.

 

“Together we will embroider dreams for a better environment and community, turning fences into bridges.”

 

Adi Sagie – Interior designer, Entrepreneur, and Lecturer.

A graduate of the Department of Interior Design at the Holon Institute of Technology, Adi currently works with the Beer Sheva Municipality in designing educational institutions, with the aim of changing the spatial perception of these places among educators and municipal employees. Additionally, she works independently to develop placemaking projects with the city's residents, aiming to pass on her tools and knowledge in the field. Adi is also a lecturer in the Department of Interior Design at the Open University of Israel and a member of the board of directors of the nonprofit Earth's Promise, which works to promote the principles of ecological agriculture in the city. She lives in Beer Sheva. 

 

Target audience: Educational institutions such as schools and kindergartens, local authorities and councils, private businesses looking for new models for staff ODT activities, community leaders, and families.

 

Area of activity: Cities and anywhere that chain link fences are found.